Stop Wasting Time on Significance Tests
Have you ever conducted a research project and NOT done any significance tests?Have you ever run a series of significance…
Twitter, Facebook, Customer Service and Surgery
Yeah, yeah, yeah — been long, I know. Busy, you know? Plenty going on, plenty behind us and even more…
Are Google’s Engagement Programs Losing Oxygen?
An article came out recently highlighting Google’s new “death benefits” offering where the spouse or domestic partner receives 50% of…
Interactive Analysis and Related Tools – Part II
In my last article, I have talk about interactive analysis from the definition and explains with an example, and today…
Interactive Analysis and Relate Tools – Part I
I will talk something about interactive analytics and a series of related tools in business intelligence industry. For those who doesn’t…
How Mobile Operators are Mining Big Data
Mobile phone operators have long mined details on voice and data transactions to measure service quality, place cellular towers in…
The Future of Digital Analytics, ‘Big Data’ and Marketing
Digital Analytics is the new hotness. While 'big data', cloud computing, mobile and social still sit on the tip of…
Location Intelligence: Driving Competitive Advantage in the Retail Industry
If you’re in retail, you probably already collect data. Lots of it. You want to know who your customers…
Arguing for Increased Gut-feel in the Age of Analytics
According to a recent HBR article, an astounding 89% of marketers rely on their gut-feel when making decisions. As a marketer…
Watch 131 Years of Global Warming in 26 Seconds | Climate…
Watch 131 Years of Global Warming in 26 Seconds | Climate Central Watch 131 Years of Global Warming in 26…
