Have Marketers Taken Big Data Too Far?
photo courtesy of motifake.comPaula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. photo courtesy of…
More Data Drives Deeper Consumer Understanding
Nearly every type of firm depends on understanding its customers. These people are the lifeblood of the business, and knowing…
SAP Forum UK: Experience The Future of Business
Over 700 attendees were welcomed to last week's SAP Forum event in Birmingham by the UK and Ireland Managing Director,…
The Surprising Effects of Big Data in Global Health [VIDEO]
The biggest problem in global health is that the data they are looking for is not available. It is unknown…
Which Brands Are Most Patriotic?
With July 4th soon upon us, many marketers are readying to wrap their brands in the American flag and…
Connecting the Enterprise — With Analytics
“This is a fascinating time for analytics,” says Steve Lucas, Executive VP for SAP responsible for Analytics and Databases worldwide.…
Book FAQ: Is the Book “Predictive Analytics” Only for Experts? No!
When you invest the time to read a book, you're investing a lot more than the $17 to buy it.…
“Long Data”: The 15-Second Video to Big Data’s Snapshot
A great definition of Big Data is “our ability to collect and analyze the vast amounts of data we are…
The History of Predictive Analytics [INFOGRAPHIC]
Predictive analytics will revolutionize research and development within any industry. It will enable businesses to make smarter, better informed, decisions…
What Is Natural Language Processing?
Before proceeding with the Building Better Systems series I thought I should write a quick post over the weekend about…
