Is the Purpose of Analytics Just to Turn a Buck?
Ask just about any company why they are jumpstarting an analytics program and you’ll undoubtedly hear phrases like “We…
Big Data Analytics Doesn’t Have to Be the Wild West
To many, big data feels like the wild west; little or no structure or standards and an unclear picture of…
Analytics Cartoons
You always thought of starting your presentation about analytics with a joke or a cartoon. Here is a selection of…
Hadoop Summit and Hortonworks Promise to Make Big Data More Engaging
Hadoop Summit is the biggest event on the West Coast centered on Hadoop, the open source technology for large-scale data…
Have Marketers Taken Big Data Too Far?
photo courtesy of motifake.comPaula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. photo courtesy of…
More Data Drives Deeper Consumer Understanding
Nearly every type of firm depends on understanding its customers. These people are the lifeblood of the business, and knowing…
SAP Forum UK: Experience The Future of Business
Over 700 attendees were welcomed to last week's SAP Forum event in Birmingham by the UK and Ireland Managing Director,…
The Surprising Effects of Big Data in Global Health [VIDEO]
The biggest problem in global health is that the data they are looking for is not available. It is unknown…
Which Brands Are Most Patriotic?
With July 4th soon upon us, many marketers are readying to wrap their brands in the American flag and…
Connecting the Enterprise — With Analytics
“This is a fascinating time for analytics,” says Steve Lucas, Executive VP for SAP responsible for Analytics and Databases worldwide.…
