5 Ways Big Data is Changing Marketing Forever
From the time that products and services first appeared on the planet, marketers have used data in some form or…
IBM SPSS Analytic Catalyst Makes Sophisticated Analytics Accessible
IBM’s SPSS Analytic Catalyst enables business users to conduct the kind of advanced analysis that has been reserved for expert users…
The Value Architect and Data Scientist: Are They Really New Roles?
It is always fascinating to observe how long-time existing roles or functions become repositioned in the frenetic world of what…
Recorded Future
Predictive analytics are becoming more important as they are the most valuable analysis within big data as they help predict…
Too Much Big Data, Too Few Big Ideas
A significant portion of the world’s knowledge is online and accessible to just about anyone with a web browser and…
How Will the Future of Big Data Impact the Way We Work and Live?
The semantic web, or web 3.0, is often quoted as the next phase of the Internet. The semantic web, or…
Prediction, Influence and the Future of Power
The role prediction played in the 2012 presidential election taught both the political and business worlds an important lesson: true…
The “Avoidability” of Forecast Error [PART 2]
While I've long advocated the use of Coefficient of Variation (CV) as a quick and dirty indicator of the forecastability…
Marketing Analytics Jobs Jump
MarketShare has witnessed firsthand how major marketing organizations are becoming more data driven, and more focused on marketing analytics, digital attribution…
The “Avoidability” of Forecast Error
"Forecastability" is a frequent topic of discussion on The BFD, and an essential consideration when evaluating the effectiveness of any…
