Customer Analytics Deserve More Than Spreadsheets
I recently completed two closely related benchmark research reports, on next-generation customer engagement and next-generation customer analytics. I recently completed two closely related…
WOW! Big Data at Google
Big data and big business go hand in hand – this is the first in a series where I will…
When Ideology Reigns Over Data
Increasingly, the mantra of “let the data speak for themselves” is falling by the wayside and ideology promotion is zooming…
2020: US Banks Are Betting Big on Analytics
A recent study by Accenture talks about the future state of banking in US by 2020. Thankfully, the study reports,…
What Facebook’s Audience Insights Really Gets At
For the past three years, Facebook has made enormous strides in targeting specific groups of users across the Facebook ecosystem.…
Business Intelligence and Your Business: Ignorance Is Not Bliss
Last month we talked about determining whether your company is ready to deploy business intelligence ‘intelligently.’ I mentioned that…
Why Text Analytics Is Important in Search
Choosing the right keywords for search is the most important component of getting the results you’re looking for. Everyone knows…
Big Data and Analytics In Sports: A Game Changer
If there is one area in which big data is literally guaranteed to be a game-changer, it’s sports.Sports have for…
Lifting Up: How Big Data Can Help Eliminate Poverty
Despite the relative prosperity seen around the world over the past few decades, poverty is still an enormous problem. Roughly…
The Internet of Things Will Lead Us into a New Industrial Revolution [VIDEO]
Economic theorist and author Jeremy Rifkin explains the importance of the Internet of Things and how it will result in…
