How Airlines Measure Loyalty Using Big Data & Analytics
An ongoing debate in the loyalty world is what type of customer is more important? One that spends big on…
How to Segment Your Customer Database (Frequent Flyer Edition)
Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.Customer micro-segmentation…
How to Personalize the Retail Experience with Data
How to Personalize the Retail Experience with DataLeading retailers have made great strides in becoming omni-channel, multi-channel marketing experts.
Is this data alive through deep learning and intelligence?
I read a description of deep learning as, 'a powerful set of techniques for learning in neural networks', it also…
Long Term Financial Planning with Financial Data Analytics
Big data is a statement that covers all information processing and gathering on a macro scale. With so much data…
5 Innovative and Diverse Uses of Big Data
As we move into 2016, it’s worth looking at how people are using big data to do what they do.…
How to Overcome BYOD Security Challenges
Bring your own device is one of the fantastic ways businesses can cut costs at no real impact to their…
3 Effortless Tactics to Be a Data Science Success in Business
"Move out of the way – I am ready to model.” "Move out of the way – I am ready…
6 Amazing Cloud Based Data Modeling Tools to Try in 2017
Businesses these days rely heavily on data to make important decisions on a day-to-day basis. The flow of correct and…
Introduction to Data Lineage
Sophisticated modern businesses like banks and insurers are data rich. Data is fundamental to their business effectiveness and efficiency.However, data…
