Data mining technology has led to some important breakthroughs in modern marketing. Even major companies like HubSpot have talked extensively about the benefits of using data mining for marketing. One of the most important ways that companies can use data mining in their marketing strategies is with SEO.
Data mining is especially useful in the context of offsite SEO. Offsite SEO involves identifying linkbuilding opportunities, which is a lot easier with data mining tools. Local companies can also use data mining tools to identify canonicalization opportunities.
Data mining is going to be the life of many offsite SEO strategies in the future. Smart companies will find creative ways to utilize it effectively.
Why Offsite SEO is Important and Data Mining Can Be Crucial to Making it Work
We are going to get into the nuts and bolts of using data mining to optimize your offsite SEO strategy. However, it is important to first get an understanding of offsite SEO.
Many businesses pay attention to on-site SEO to enable them to increase their website visibility. They prioritize on-site SEO actions such as title tags and meta description optimization, website speed, quality content, and streamlining of site navigation. All these strategies are essential. But it’s important to note that some Google ranking factors are not found on your page. You must adopt off-site SEO strategies in your digital marketing in order to drive website traffic and business growth.
Off-page SEO consists of all activities that take place outside your website to help boost your search engine rankings. Off-site SEO signals, such as backlinks, tell search engines what other internet users think of your site. They also make your website authoritative and trustworthy. For instance, if there are so many valuable websites linking to your content, Google and other search engines will perceive that you have quality content that genuinely interests internet users.
Data analytics technology has helped companies make the most of their off-page SEO strategies. Companies like Moz have developed tools like MozBar that use sophisticated analytics algorithms to better understand the quality of the sites that companies can use for linkbuilding opportunities. These analytics algorithms help assess the spam scores and authority of different websites.
Implementing an off-page SEO strategy requires a significant level of skill and planning, so it is good to have sophisticated data mining and analytics tools at your fingertips. For internet users to know that your site can potentially offer what they want, your site’s domain has to be relevant, compelling, and memorable. You may have launched your site using any domain name available at the time. But if you want your business website to have a great impression on users, you must purchase a domain name that potential customers and other websites will easily recognize and link to. As a result, you may consider selling your current domain name. Saw.com, a domain brokerage firm, emphasizes that ”a domain appraisal is crucial because your domain could be more valuable than you think.”
One of the best ways to use data mining to help with offsite SEO is to identify sites to link to. One of the best strategies for accomplishing this is to use data mining tools from services like SEMRush to see the sites that your competitors are getting links from. This will help you explore sites that you might want to get links from as well. If you want to work with bloggers to help build links, then using big data can help with your outreach strategy.
Off-page SEO is not restricted to linking. In this article, you’ll learn more about using data mining for link and non-link-related off-site SEO strategies that will give you the website traffic you desire.
1. Backlinking
Backlinking is integral to off-page SEO because search engines use them to indicate content quality. There are various types of backlinks, classified by how they were earned. They include – manually built links, natural links, and self-created links. Manual links are those acquired through deliberate link-building activities, such as getting customers to link to your content or asking influencers to share your website’s content. On the other hand, natural links are those you earn without necessarily taking action. For instance, if your content contains relevant stats you obtained yourself, other website owners will likely link to your content when referencing the data you published.
Self-created links are those you create through practices, such as adding backlinks in online directories, press releases with optimized anchor texts, or blog comment signatures. However, to avoid being blacklisted by search engines, it’s best to limit the number of self-created links. Instead, focus on creating quality content that can earn you natural links. Generally, links that contribute immensely to your SEO efforts are those that provide the most equity. Some of the equity signals that search engines consider are the authority of the linking domain and page, the trustworthiness and popularity of the linking site, and the anchor text used on the linking site.
As we stated, identifying linkbuilding strategies is one of the best ways to apply data mining technology. One trick is to use data mining tools that aggregate searches from Google to identify sites that accept guest posts. You can also use data mining tools like SEMRush to reverse engineer other companies’ linkbuilding strategies.
2. Social Media Marketing
The idea behind social media marketing campaigns in off-site SEO is to create a reference to your website from a different place on the web – be it a link or a mention. The majority of consumers in today’s market use mobile devices, and they visit social media platforms every day. In fact, social media plays a pivotal role in how most people use the web to search for answers. The number of shares you get from your social channels may not affect your search ranking. Still, you can leverage your social networks to engage with your target audience.
Use your social networks to put your brand and its offerings in front of prospective customers. In the process, you increase the reach of your content. When you have real engagement and social media shares, you get more links and mentions. Also, when you respond to customers’ queries on social media, you build brand advocacy and promotion that potential and existing customers will discover in their sales journey.
You can also use data mining tools to identify companies to partner with on social media. The process is the same as with identifying companies to submit guest posts to, but the tools are different. You can use data mining algorithms on platforms like Hootsuite to find influencers to work with.
3. Strategic Guest Blogging
Well-implemented guest posting on other sites in your industry can contribute to your off-site SEO because it puts your brand in front of a totally new audience. Again, data mining tools help you find these opportunities. You gain more brand recognition and build authority in your industry. You may also get linked and unlinked brand mentions through guest posts. Of course, unlinked mentions are not as powerful as backlinks, but they are still helpful in your site’s SEO.
Incorporate Data Mining into Your Offsite SEO Strategy
Data technology is invaluable to modern SEO. We have talked about the benefits of using analytics to identify onsite SEO issues. However, data mining technology is just as important when it comes to improving your offsite SEO strategy. You will need to use data mining tools like Hootsuite and SEMRush to make the most of your strategy.