Selling Out: It Sells
A few days ago, Jon Pareles wrote a New York Times article entitled “Songs From the Heart of a Marketing…
Drive Business Performance (Book Review)
I finally read Drive Business Performance: Enabling a Culture of Intelligent Execution (Microsoft Executive Leadership Series) by Bruno Aziza and…
The Business of Community Networking
Colleagues Jenny Ambrozek and Victoria Axelrod from the 21st Century Organization have teamed with the World Research Group to design…
Loic Le Meur Misses the Point of Twitter
Loic Le Meur wrote a post today arguing that we need search by authority for Twitter. His argument: Comments about…
World Class Information Architecture
I read a good article in DM Review magazine (Vol 18, No. 11, November 2008) by Mike Cochrane, CIO of…
Make More Out of Product Reviews: Take them Offline too!
Given the times that we live in, most marketers are eager to make more out of what they already have.…
Not By Links Alone
Dan Farber recently shared this observation about the future of journalism: While the Internet is growing as the place…
Five Good Things
For the next 11 days, I'll be continuing a series, "Twelve Days of Net Work," over on the AppGap. Each…
We have a winner!
The Wine Enthusiast ran an interesting multi-channel campaign - an ad in the Wall Street Journal was followed by email,…