In Return for your Email ID
Value exchange is your not-so-secret, secret ingredient in email marketing. Valuable information helps you earn the recipient’s attention, opens and…
Reducing the Confusion about Performance Management
My day always gets a little brighter when I read an article or blog by someone who shares my feelings…
Personalizing Advertising based on a User’s Click-Through Rate
According to Wikipedia: Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A…
2009 Annual Marketing Trends Study
This morning AdAge covered our 2009 Marketing Trends Report that Anderson Analytics conducted with the Marketing Executives Networking Group (MENG).I…
Need for Speed
A friend posted on Facebook pictures of his motorcycles, adding a comment that his Kawasaki could go 185 MPH --…
Expressor pre-announces a data loading benchmark leapfrog
Expressor Software plans to blow the Vertica/Syncsort “benchmark” out of the water, to wit What I know already is that…
If Only LinkedIn Was Publicly Traded
LinkedIn Growth Something I’ve been suspecting, as I’ve seen membership applications to the groups I moderate on LinkedIn increase in…
Information-age Stimulus
As economies around the world continue to wobble in the aftermath of the credit crises, the next American president will…
Is the information economy too efficient?
Two posts that I read recently raise the question of whether the information economy has become too efficient.In “The Implications…