You may not have thought about creative professionals having a strong foundation in data analytics. Artists are known for their creative insights, rather than their analytical or scientific competencies. However, the world has changed, which means that a background in big data and other types of technology is equally important.
Data-driven businesses need to keep this in mind when looking for creative professionals. You want to make sure that any creative agency you hire understands the relevance of big data and knows how to incorporate it into their designs.
Data-Savvy Creative Agencies Are Necessary in 2021
Being able to market your brand effectively is vital in today’s business landscape, if you hope to remain successful and be able to stay ahead of your competitors. Without unique advertising campaigns, customers will find it increasingly difficult to find a brand they resonate with, which could cost you. However, not all businesses have the time or resource to focus on what it takes to make a great marketing campaign.
Nor do they have the wide array of skills needed to offer end-to-end marketing services. In this day and age, that entails using big data strategically. You need to make sure your creative agency has as strong of a foundation in big data technology as with their artistic abilities.
For those businesses that need additional support when it comes to marketing and branding, hiring a creative agency with a background in data analytics and AI development could be a very effective solution.
Before you can appreciate the importance of big data, you need to get an understanding of the role of creative agencies in general.
What is a creative agency?
Typically, a creative agency can support brands with a wide variety of services across both print and digital media, by providing concepts, illustrations, videos and written content. The creative team can be made up of many different roles, including designers, copywriters and art directors.
Hiring a creative agency can give you access to resource for assets that you can use in campaigns to promote your brand and its services or products. An agency will be able to get a good understanding of your market and its trends, in order to come up with the right campaigns to drive results, whether it’s a new video for social media or a refresh of your website.
Benefits of Using a Creative Agency with Data Analytics Competencies
Now that you understand the general industry, you may want to learn more about the benefits of using an agency with a detailed understanding of big data. So, what value can you get from hiring a creative agency with a background in data analytics and why should you consider it? There are actually a lot of benefits of using big data in marketing.
Offering a fresh perspective
Being able to solve business challenges and come up with new ideas can sometimes be difficult if you are right at the heart of the business, day-in and day-out. It can cloud your judgement and often make it difficult to come up with original ideas, not to mention whether it will work.
A creative agency is a great extension of your team but with an objective outlook of your brand, giving them an opportunity to identify any opportunities or ideas that you might otherwise have missed. In this way, you have access to an additional perspective that could make all the difference to your next creative campaign.
Creative firms that understand big data will be able to come up with more informed observations. They will be able to identify trends more easily by using sophisticated predictive analytics models predicated on big data. This will help them develop a data-driven marketing model that aligns with your needs.
Industry knowledge
A creative agency has been creating great campaigns for years, while your team might be new to the concept. This means your creative support can add real value to your brand, as they’ll bring with them a strong background in creating assets that really help the business to reach its goals.
A creative agency has the industry knowledge to represent your brand’s message through carefully constructed imagery, video, written content and more. By combining a creative flair with a solid strategy, your business can benefit from an improved brand image and become more engaging with your audience.
Creative agencies with a strong commitment to big data will be able to adapt more readily, because they will use the latest tools and employ more effective strategies for training their teams.
Cost-effective
In most cases, hiring a creative agency with a focus on data analytics can be more cost-effective for many brands instead of hiring an internal team. As demand for new creative assets fluctuates throughout the year, you can lean on an agency more or less to meet your requirements. What’s more, you can save time and resource by not having to train up new staff, and instead leave to the professionals who can hit the ground running. This can make a huge difference to a busy business who are looking to keep costs low without compromising on quality.
Saving you time
Hiring a creative agency to help you with branding, marketing and advertising means that you can continue to focus on strategy. Having a professional take care of creative assets can prevent you from being spread too thin. This can be important because if you’re business is continuing to grow, you’ll want your staff focused on turning those leads into new customers and being able to deal with customer enquiries effectively.
They will be even more efficient with their time if they use the right big data strategy. New forms of big data technology will help them automate a lot of functions that would normally require more active employee engagement.