Countless businesses are using AI to revamp their operating models. AI is being used for a variety of purposes:
- Predictive analytics tools can help them forecast future revenue, which helps with tax and inventory planning
- AI helps them identify future consumer trends, so they can adapt their marketing strategies
- AI has made it easier for companies to optimize chatbots to provide better customer service
There are countless benefits of using AI in business. One of the industries that is benefiting from AI the most is the online training industry.
Online Training Companies Expand their Horizons with AI
The market for AI technology is growing at a record pace. One study estimates it will be worth $169 billion by 2025.
If you’re confident that you have the right product and know that it will add value to the user, you’ve done a great job. But the fact is that no good product can reach the top without solid, proven business strategies that are shown to increase your market share. Increasing the market share doesn’t mean that you need to spend a lot on marketing and other strategies. The effective way to increase your market share is by implementing ways to grow without spending a fortune.
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Fortunately, AI technology can be invaluable in this regard. You can find all kinds of ways to use AI to get more boom for your buck.
Here are some tips to help you grow faster with AI technology:
1. Tap the Right User Needs
The best approach is to find a sweet spot to target your online audience. You need to find a gap in the market. You need to keep your eyes open and look for opportunities that will add value to your users. Create courses that will solve real problems and help the learners to overcome real-life challenges.
This can be difficult to do on your own, but AI technology will help you find market discrepencies to exploit.
How to do it?
Conduct surveys and feedback sessions to know what your learners feel and where precisely a gap exists. It will help you understand the mentality of your learners and help you see what you need to be successful. You’ll then need to strategize and create learning courses that tap the right level.
AI technology can be great for creating surveys and analyzing inputs. This will help you see opportunities that would otherwise be missed.
2. Get A Deep Understanding of Training
In the fast-paced world we live in, most of the users are in a hurry and look for a quick-fix for their problems. These quick fixes will work at that moment, but won’t survive for long. For example, creating leaders of tomorrow will need you to dig deeper and understand your employees’ mindset. You’ll need to understand their behavior, encourage them to manage well, and bring out the best in them. You’ll need to help your employees change and improve their daily habits so that they don’t put you and your company at risk.
Chiradeep BasuMallick, an author with HR Technologist talked about the benefits of AI with employee training. You can create personalized content with AI and provide better mentoring.
3. Keep Users Glued To Your Content
In the online world, you have a mere seven seconds to impress the user. Your content needs to be precise, problem-solving, and capture their attention at once. A Top Learning Management System comparison uses AI to help you select the right authoring tool to create content according to the needs of the users – so that the user is spending more than seven seconds on your content.
4. Word-Of-Mouth Marketing
With all the online marketing tools and techniques, word-of-mouth marketing still plays a crucial role to influence potential buyers. Your courses should be designed in a way that your customer is impressed and refers you to other potential buyers. This means that you should keep your customers happy, focus on what they need, and try to deliver solutions that fill learning gaps. This way, they’ll refer you to their contacts and give you leads free of cost.
AI is great for leveraging traditional marketing approaches. You can use AI to discover positive statements people are making about your brand online and ensure they get more visibility.
5. Read As Much As You Can About Marketing
If you do not want to spend much on marketing and decide to hire a marketing person straight out of college, you’ll obviously not get the best of returns. If you do not have the money to invest in an experienced marketing person, you’ll have to compensate it with time. You’ll have to learn the basics of marketing all by yourself. The best way to learn is by blogs, videos, and real-life examples. Make a resolution to learn marketing for at least one hour a day – thirty minutes before the office and thirty minutes after the office. This way, you’ll learn quickly and make the best out of your learning soon.
6. Emphasize on Existing Customers
Increasing sales from existing customers is way easier than converting a brand-new lead. During your eLearning course, always promote your upcoming classes and help your existing customers understand what to buy next. Your current customers are already familiar with you and trust you, and the chances are that they’ll be more interested in buying your new courses.
Using AI to Scale Growth as an Online Training Company
AI is changing the rules of the game for the online training industry. You can use AI technology in a number of ways to scale growth. You need to use some smart ways to help your business grow faster – you’ll need to invest in inexpensive marketing and money-costing marketing to get the best results. If you’re not ready to spend much, educate yourself and invest in yourself to become the ultimate marketing expert. This way, you’ll learn some new skills and eventually add value to your own training business.