vincentg64

27 Articles

Is Campaign Measurement slowly becoming a farce?

I along with friends in other Analytics companies, work with a number…

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“We have lots of information technology…We just do not have any information.”

a common problem in many organizations, but a solvable one:-)

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BI contribution to the annual plan

Plans express our expectations about the future. Companies operating on a calendar…

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The next revolution in analytics: it’s not about software, it’s about data

It is about integrating external data sources in your data warehouse, and…

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10 analytic jobs that can performed remotely (from your home office)

Some of them require very serious skills to succeed, or being well…

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Hidden Decision Trees – A Better Approach to Scoring

Hidden Decision Trees is a statistical and data mining methodology (just like…

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Twitter to Release a Real-time Analytics Solution

Twitter plans to launch a free analytics dashboard that will help its…

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Data Preprocessing – Normalization

Further to introduction, in this article I am going to discuss “Data…

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Using Link Analysis to Plan the Healthcare System

Link Analysis can be used to understand where patients go to receive…

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Identifying Brand Loyal Customers with Clustering or Declining

It can be hard to discern where and how customer loyalty is…

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