Working Smarter in Tough Economic Times (Text Analytics)
Tomorrow I’ll be speaking at the New England Marketing Research Association’s one…
Prioritizing Market Research
How do we as market researchers prioritize? Yesterday I was wondering what…
Interview With Fellow UCONN Alumni and Successful Entrepreneur, Ted Hsu
It’s Interesting who you run into on social networks like LinkedIn. A…
Death of Consumer Segmentation – Ridiculous!
If thinking about segmentation, make sure you talk to someone who has…
Market Research in 3-D! – For Market Research, Social Networks Is to 2009 as what the Online Survey was in 1998
In the future I predict Social Network Applications/Widgets could require Market Researchers…
A Different, Very Real, Kind of Social Network – We All Want to Be Part of Something Bigger
Today I’m very pleased to interview Comedian, Author and Founder of Improv…
Anderson Analytics Honored at Advertising Research Foundation
Anderson Analytics ARF AwardYesterday at the ARF Anderson Analytics was honored at…
The Anderson Analytics Facebook Application in Advertising Age
This week in AdAge there’s an article on “How Marketers Tap Facebook…
Market Researchers Are Neuroscientists Too
Jonah Lehrer and Tom H. C. Anderson Discuss How We Decide Today…