Timo Elliott

178 Articles

Why Marketing Has a Branding Problem

Isn’t it the ultimate irony? The word Marketing is often used to indicate a lack…

Timo Elliott
5 Min Read

7 Interesting Big Data and Analytics Trends for 2015

Happy New Year! Here’s a list of what I find are the…

Timo Elliott
12 Min Read

SAP HANA Brings ROI of More Than 500% for the University of Kentucky

SAP HANA is too often pigeonholed as expensive and only for extreme…

Timo Elliott
2 Min Read

No, Hadoop Is Not Going To Replace Your Data Warehouse

The data says that Hadoop isn’t going to replace your enterprise data…

Timo Elliott
8 Min Read

What You Need to Know About Cloud Analytics

If you are an analytics professional, then cloud analytics is in your…

Timo Elliott
7 Min Read

Thoughts on the Future of Hadoop in Enterprise Environments

Between answering questions this week at BI2014 in Orlando and preparing to ask some at Hadoop…

Timo Elliott
7 Min Read

Top Trends in Cloud Innovation

At the upcoming At the upcoming SAP Innovation Forum in the UK, Sven Denecken, VP of…

Timo Elliott
9 Min Read

Are You Making the Most of Your Dark Data?

My favorite definition of ‘Dark Data’ comes from Matt Aslett of 451…

Timo Elliott
3 Min Read

The Future of Customer Analytics [SLIDESHARE]

I presented a session on “The Future of Customer Analytics” at the…

Timo Elliott
5 Min Read