Timo Elliott

178 Articles

Why Marketing Has a Branding Problem

Isn’t it the ultimate irony? The word Marketing is often used to indicate a lack…

Timo Elliott Timo Elliott 5 Min Read

7 Interesting Big Data and Analytics Trends for 2015

Happy New Year! Here’s a list of what I find are the…

Timo Elliott Timo Elliott 12 Min Read

SAP HANA Brings ROI of More Than 500% for the University of Kentucky

SAP HANA is too often pigeonholed as expensive and only for extreme…

Timo Elliott Timo Elliott 2 Min Read

No, Hadoop Is Not Going To Replace Your Data Warehouse

The data says that Hadoop isn’t going to replace your enterprise data…

Timo Elliott Timo Elliott 8 Min Read

What You Need to Know About Cloud Analytics

If you are an analytics professional, then cloud analytics is in your…

Timo Elliott Timo Elliott 7 Min Read

Thoughts on the Future of Hadoop in Enterprise Environments

Between answering questions this week at BI2014 in Orlando and preparing to ask some at Hadoop…

Timo Elliott Timo Elliott 7 Min Read

Top Trends in Cloud Innovation

At the upcoming At the upcoming SAP Innovation Forum in the UK, Sven Denecken, VP of…

Timo Elliott Timo Elliott 9 Min Read

Are You Making the Most of Your Dark Data?

My favorite definition of ‘Dark Data’ comes from Matt Aslett of 451…

Timo Elliott Timo Elliott 3 Min Read

The Future of Customer Analytics [SLIDESHARE]

I presented a session on “The Future of Customer Analytics” at the…

Timo Elliott Timo Elliott 5 Min Read