Two Opposing Views on Smart Meter Data Analytics
Quite a dichotomy has emerged in the utilities industry over when to…
Analytics Make Smart Grids Smarter
The advent of smart grid and smart meter technology is changing the…
Some Thoughts on Measuring Consumer Marketing’s Affect on the Path to Purchase
For Consumer Goods companies it’s getting harder to argue with the value…
Brand Management in the Age of the Connected Consumer
It’s not surprising that Procter & Gamble pioneered the discipline of Brand…
Forrester: Companies That Don’t Integrate Social Data Fail in the Age of the Customer
Given the prominence of “all things social” in 2011, it’s an appropriate…
Indispensable Consumer Relationships at the Heart of Consumer Goods Strategy
You don’t maintain a leadership position without continually out-innovating your competition. For…
Indispensable Consumer Relationships at Heart of P&G Strategy
You don’t maintain a leadership position without continually out-innovating your competition. For…
Loyalty Proven Critical to CPG Sales Growth
Traditional methods of CPG shopper marketing may be losing steam, as described…
Honing in on the Value of Social Media Data
My colleague in Consumer Goods, Tim Shaw, recently passed along an interesting…
Business Trip Yields Even a Lesson for Consumer Goods Companies
As a recently new member of the Teradata Consumer Goods team, I…