Balancing Act: Email & Social Media
Like all of you, we’ve seen articles, blog posts and comments concerning…
Defining Frequency
Yesterday’s Unsubscribe Best Practices post is valuable advice… but it also makes…
Writing Use Cases for Effective eMarketing
Need a little help building Use Cases for your program? It’s easier…
Use Cases & Email Marketing
In the early nineties I wrote business requirements for complex computer systems,…
The rest of the story…
Yesterday’s post talked about piquing your reader’s interest by offering them a…
SIA: CRM – Building a Smarter Database
How can you truly anticipate customer needs and synchronize your channels? While…