RobertPassikoff

11 Articles

Want 60 Million Customers? Here’s How Netflix Does It

Netflix posted a 24% sales gain with a subscriber base of over…

RobertPassikoff RobertPassikoff 3 Min Read

Binge Viewing and Skinny Bundles: What’s a Provider to Do?

Commercial ratings for broadcast and cable networks were down about -12% each…

RobertPassikoff RobertPassikoff 6 Min Read

Brand Keys Metrics Predicts World’s No. 1 Smartphone: How About Watch?

 For years we’ve written how emotional engagement and loyalty metrics were “leading…

RobertPassikoff RobertPassikoff 4 Min Read

For Rent: Lots Of Space (Not Digital)

It was Andrew Carnegie who advised, “Invest in land. They’re not making…

RobertPassikoff RobertPassikoff 4 Min Read

Are Phablets Finally Here?

     Five years ago, while examining leading-indicator values and expectations in our…

RobertPassikoff RobertPassikoff 6 Min Read

Apple and Motorola Re-Visit Old Values in New Ads

Fifty years ago the phrase, “Made in the USA,” had nationalistic and…

RobertPassikoff RobertPassikoff 7 Min Read

Which Brands Are Most Patriotic?

   With July 4th soon upon us, many marketers are readying to…

RobertPassikoff RobertPassikoff 5 Min Read

Are Video Streams Overflowing, And Will You Pay For It?

With technology and all, and with everything going mobile, it’s hard to…

RobertPassikoff RobertPassikoff 6 Min Read

Willow Glass: Go Ahead, Fold Your Tablet in Half

Corning – the "glass company" that came up with the telescope mirror…

RobertPassikoff RobertPassikoff 2 Min Read