Unify Brand, Agency, and Technology Efforts with Your Customer Data
We had a great time sponsoring the most recent Digiday Digital Brand Summit (#DigidayDBS)…
Why Algorithmic Accountability Is Needed Now
On August 20, Dick Costolo, Twitters’ CEO, announced that his company would…
3 Ways to Adapt to the Shift Toward Online Privacy (Ethically, Nonetheless)
In May 2014, the E.U. announced that search engines were responsible for…
Amazon’s Data-Driven New Media Strategy: Bring Broadcast Ad Spend Online
Amazon has long been open about its efforts to displace our reliance…
Big Data, Big Payoff? Why Your Company Needs Data Literate Employees, Now
Search the hashtag #bigdata on Twitter. Blogs, industry resources, newspapers, magazines, and…
The Social Login Debate: LinkedIn’s Weird Absence
The trend toward social login – and improved user experiences – continues…
How to Make Your Department More Data-Friendly
It seems as though the entire world is abuzz about big data.…
Conflict and Surprise: Big Data’s Big Storytelling Potential
"There are 4,448 active sessions on my website right now. Earlier, I…
Today’s Don Draper: Relying on Data Not Scotch for Inspiration
I don't need a glass of single-malt for my creative juices to…
What Facebook’s Audience Insights Really Gets At
For the past three years, Facebook has made enormous strides in targeting…