Keeping Your Eye on the Prize: Business Value
Rightfully so, sometimes data warehouse directors and database administrators get caught up…
Methods to Systematically Reduce Customer Choice
New research regarding online dating websites shows that when it comes to…
Your Friend the Algorithm
With exponential trends of data growth and computational power colliding, the world…
The Moneyball-itzation of Marketing
Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics…
Is the Mother of All Black Swans Coming?
Whether you like Nassim Taleb’s writing style or not, his books and…
Reality Mining – Too Much Personalization?
What does your mobile phone usage say about you? Probably a lot…
Mental Privacy Destined for Extinction?
Imagine walking down a busy street when suddenly you hear a voice…
Is the Speed of Decision Making Accelerating?
As the forces of globalization continue to connect and intertwine commercial and…
Should Marketing Executives Skip the IT Department?
As marketers become more tech-savvy, the demands they place on corporate information…