Beyond ZIP +4 to Location Intelligence
In the United States, ZIP +4 assists marketers in targeting customers by…
Marketing Budgets and Analysis Paralysis
It’s the fourth quarter, and for most companies with a fiscal year…
Marketing Lessons Learned From Micro-Finance In India
Besides Wall Street bankers, the poor of the world need access to…
Making Your “Marketing Marriage” Work!
With daily pressures for instant results, deadlines and executive demands for a…
Customer Service Queues – Fair, Fast or First?
With limited customer service resources, companies are challenged to deliver access to…
Beating The Placebo Effect: Red Pill or Blue?
Placebo pills routinely beat Big Pharma medications in clinical trials. As more…
Craigslist: One Place CRM Isn’t Welcome
With no recommendation engine, graphical improvements, or image search, Craigslist is a…
Why Does “The Gut” Get All the Glory?
Despite the logic of using data to complement or drive decision making,…
The Simple Minded Effects of Social Media
Neuroscientists have shown in study after study that multi-tasking isn’t helping us…