Forecasting Lessons from Heathrow’s Snowpocalypse
As evidenced by lessons learned from the Heathrow Winter Resilience Inquiry, when…
Why Predicting the Future is So Darn Difficult
Predicting the future is difficult—just ask George Soros. While Soros is often…
Supply Chain Traceability – What’s in Your T-Shirt?
Does it concern you that cotton from a t-shirt originated in Uzbekistan?…
The Long Term Value of Community Relations
Most marketers have a careful eye on metrics, such as cost per…
Marketing Lessons from the Collapse of Lehman Brothers
For one hundred and fifty eight years, the investment bank Lehman Brothers…
Should Online Companies Be Forced To Forget?
Online companies have raised the eyebrows of privacy advocates who think Web-generated…
Long Tail vs. The Blockbuster
Ever since Chris Anderson penned “The Long Tail,” it’s commonly accepted…
The Great Recession: Things Are Different Now
The global financial crisis of 2008 and beyond has shaken countries, markets,…