We’re Not Artists: The Craft of Influencing Decision Makers
It’s frustrating. You put weeks into careful research and analysis, rehearse a…
Know Your S#*!: Maximize Web Conversion with A/B Testing
Long before the web existed, savvy direct marketers understood how to identify…
Design by the People: Testing reveals the most effective web designs
Do you allow designers to dictate the structure and appearance of your…
Why IT Doesn’t “Get” Analytics (and Why the Time is Right for Change)
Over one hundred customers were online, poised to hear the webinar. Moments…
Analytics, Schmanalytics! How to Evaluate an Analyst
When you need your taxes prepared, you hire a CPA. When you’ve…
Defending Your Analytics: Handling Hecklers
The Nature of the Beast The trumpet sounds and the matador, dressed…
Talk Analytics with Executives: 4 Things You Must Understand
Data analysis isn’t something you do for your own entertainment. Businesses pay…