Mark Smith

91 Articles

5 Things You Didn’t Know About FDA Data-Driven Software Validation

Data analytics has been very important for the FDA. They have used…

Mark Smith
10 Min Read

Marketing Planning Improves Performance

As global business increases competitive pressures, marketing departments face new challenges. They…

Mark Smith
12 Min Read

The Mastery of Marketing Performance Management

Managing marketing performance is anything but simple. It requires establishing a unified…

Mark Smith
11 Min Read

Next Generation of Product Information Management Empowers Digital Business

Organizations in all industries face various difficulties in managing product information. The…

Mark Smith
15 Min Read

Can We Trust Salesforce for Business in the Cloud?

I have been meaning to write about Salesforce since its Dreamforce 2015…

Mark Smith
24 Min Read

Digital Business Innovation and Enterprise Messaging Work Well Together

Organizations are facing a digital transformation, as I have written, that is rapidly…

Mark Smith
9 Min Read

New Generation of Enterprise Messaging Supports Digital Transformation

Enterprise messaging is the technology backbone of communications for applications and systems…

Mark Smith
10 Min Read

Mastering Marketing Mayhem in a Meaningful, Meticulous Manner

I hope this title captures your attention; I’m trying to make a…

Mark Smith
21 Min Read

Supercharging Sales and Commerce in 2016

For several years I have been advocating that sales organizations adapt their…

Mark Smith
15 Min Read

Unifying Human Capital Management in 2016

Businesses and their human resource organizations feel pressure to maximize the value…

Mark Smith
18 Min Read