How Master Data Management Improves Your Understanding of the Customer
Like other enterprise functions, marketing cannot exist as a silo, especially when…
Customer-Focused Marketing: Automation Is the Easy Part
Marketing automation (MA) is a hot topic right now – it's also…
The New Data-Savvy Adaptive Marketing
Marketers for many organizations are facing evolutionary pressures to transform marketing practices…
“Lean is not a destination, it’s a journey.”
Lessons in Quality, Reliability, and Risk Originally published on Hub Designs Magazine May…
Platform is in the Eye of the Beholder
My friend and colleague Phil Simon recently published a new book called…
Ungoverned Spaces: Innovating Information Flow
Agile Governance to Ensure that Reliable Information is Available Anywhere Anytime
Big Data, Intelligence and Multi-Faceted Innovation
I’m using this diagram (below) in two posts – this one,…
Connecting Data Governance to Business Outcomes That Matter
Process-centric initiatives are often optimal approaches for the things that companies want…
Data Management: Reaching Into the Cloud
In a form of “shadow IT”, Line-of-Business groups have been turning to…