How to Increase the Value of Your Social Media Measurement Strategy
This is a difficult post to write and not appear too salesly…
Can Real-Time Social Analytics Provide Early Indications of Business Results
As more consumers use social media to express their preferences, their location…
The Socially Engaged Competitive Landscape – How Does Your Company Compare?
Can analyzing social media conversations lead to a better understanding of your…
Social Business Metrics: Measuring Engagement Not Mentions
Transforming your business into a social business means more than simply monitoring…
Clean Data is the Foundation of Social Business Success
If you’ve been reading any online or print media, then you know…
CI & CNBC Using Social Media Analytics to Predict Business Outcomes
Analysts were expecting big gains from Kohl’s over the holiday weekend; it’s…
Using Sentiment to Understand Your Consumer & Your Competitors
One of our senior analysts, Peter Knoblock, wrote up a great post…
Sentiment – A Potential Mirage on the Data Horizon
(This post was written by Peter Knoblock, a senior analyst at Collective…
Marshall Sponder on Social Media Analytics and Gaining Analytics a Seat at the Corporate Table
(I actually disagree quite a bit regarding Marshall’s view of enterprise monitoring…
Spike in the Social Conversation? Is your Social Customer Trying to Tell You Something?
Analyzing social media or enterprise text is not only about monitoring mentions…