Social CRM and Customer Advocacy Programs: Case Study
In my previous post titled Loyalty Programs are Passé, how about Customer…
3 Reasons why you should provide Customer Support on Social Media
Talk to any executive of a large or medium sized company contemplating…
Enable, Empower, Engage: Key to Social CRM Success
In my first post of the year published on January 2nd, 2010…
Social CRM: Thinking Outside the “Call Center” Box
If one studies history of automobiles, the first cars powered by internal combustion…
Cognitive Surplus and Social Business: Win-Win Strategy
Social Networking technology has made it incredibly easy and inexpensive for people…
How IT Services Companies can Thrive in the Age of Cloud
After a disappointing 2009, a year in which global tech spending fell…
From Search to Share: How Google can win in the Social Age
Google is one of the great success stories of internet age. Given…
Knowledge Management critical in Social CRM
In my previous post titled Social Media: The New Front End of…
Why Social Media will drive adoption of SaaS CRM
SaaS CRM (Software as a Service) has been around for a while. Salesforce.com, one…