What the Launch of Social.com Shows Us
Yesterday Salesforce announced the launch of Social.com – a social advertising solution…
Convergence 2013: CMOs Ain’t Rich, MSDynCRM is Getting There
I attended Convergence for a short time this week. It was a good…
Can SAP Really Get Social This Time?
Before digging into the analysis of where Salesforce is and where it…
Twitter, Facebook, Customer Service and Surgery
Yeah, yeah, yeah — been long, I know. Busy, you know? Plenty…
KANA Acquires Sword Ciboodle: My Very Long (but Insightful) Take
First off, both companies are clients of mine – and fairly active…
Question: Why Are You In Social Channels?
I was moderating a great panel recently at the Inbound Marketing Summit:…
The New Way to Segment For a 6x Greater Return
I have been thinking about this for some time (BTW, this is…
For E.piphany (Infor), It’s Back to the Future
One thing I learned in the past 20+ years of doing CRM…