The Politics of Business Analytics
“Man is by nature a political animal.”– Aristotle “Man is by nature…
Is It Time to Fire Your Data Analyst?
The digital revolution has not only made data more abundant; it has…
Analysis Reveals Dramatic Rise in UK Tech Investments
Data has always played a crucial role when deciding on investments, trying…
Joining Multiple Sources 101: Inner and Outer Joins
Mashing up multiple data sources to generate a single source of truth…
Data Driven Marketing: A Real Life Use Case
All we hear in marketing these days is data data data. Yet…
6 Tips for Being an Awesome Data Scientist
In 2012, Harvard Business Review cited data scientist as the sexiest job…
Free Data Sources to Upgrade Your Business Decision-Making
We know by now that data is essential to the modern business.…
Spice Up Your Spreadsheets: Boosting BI with Google Spreadsheets
Google Spreadsheets isn’t as simple as you think it is, it’s actually…
Data Analytics Will Help Marketers Rebrand Themselves
Any CEO will tell you that marketing is an essential part of…
A White Elephant Named OLAP
The Problem with Traditional BI SoftwareA white elephant is a possession which…