Who knows what happiness lurks in the hearts of men? Facebook knows.
Have you heard about the Facebook Gross National Happiness Index? On Monday,…
The Challenge of Predicting Consumer Response to Innovation
In the October 4, 2009 edition of The NY Times “Sunday Business”…
Recommended reading: The Psychology of Survey Response
The Psychology of Survey Response by Roger Tourangeau, Lance J. Rips, and…
Do you know what jobs your products do for your customers?
The news last week that Kohlberg Kravis Roberts & Co. was giving…
Analytics Ascendant, Part 2: The Limits of Predictive Modeling
In my last post on predictive modeling (4 August 2009) I used…
Analytics Ascendant: Will Predictive Modeling Replace All Other Ways of “Knowing” Customers?
Steve Lohr reported in The New York Times on July 28 that…