The “decline effect,” random variation, and evidence-based marketing
There’s an interesting article by Jonah Lehrer in the Dec.
Recommended read: The Predictioneer’s Game
The Preditioneer’s Game: Using the Logic of Brazen Self-Interest to See and…
Economic crisis gives boost to Agent-based modeling
The “economic focus” column in the July 24th-30th (2010) issue of The…
Recommended read: Seizing the White Space
I’ve just finished Seizing the White Space: Business Model Innovation for Growth…
And the winner of Superbowl XLIV is…Google
The winner of the advertising Superbowl that took place on Sunday, February…
Social Networking, as seen by The Economist
The current issue of The Economist (January 30 -February 5 2010) features…
What’s ahead for market research in 2010?
Looking back over the last year in market research offers an opportunity…
Tweets are to Customer Knowledge as….?
…spontaneous complaints and compliments are to customer loyalty management. Like these forms…
Online survey research – how accurate?
The debate over the accuracy – and quality – of survey research…