Valuable Big Data Insights via Nike+ Gamification Platform
Nike turned the most uncomplicated sport in the world, running, into a…
Will Big Data Mark the End of the Market Research Industry?
Big data is disrupting the world, society and all industries. One industry…
Zynga: A Big Data Company Masquerading as a Gaming Company
How much data does an online game developer like Zynga create and…
Big Data Empowers the InterContinental Hotel Group
With 4,602 hotels across the globe and 675,982 hotel rooms, the InterContinental…
Will Big Data Finally Turn CRM Into Something Valuable?
Customer Relationship Management involves a company’s interaction with current and future customers.…
Walmart Makes Big Data Part of Its DNA
Walmart started using big data even before the term big data became…
Big Data Ethics: 4 Principles to Follow
The possibilities of big data are enormous, but moving into the big…