Discovery Analytics: It’s Not Hacking, It’s R&D
I spend a lot of time these days talking with companies about…
What Angry Birds Can Teach Us About Analytics
The past couple of years, my kids participated in The Hour Of…
All Is Not Lost: Finding Value In Marketing Attribution Data
In my last blog, I laid out some facts that call into…
The Perils of Marketing Attribution
Editor's note (4/22/2015): We're proud to announce that Bill Franks will be…
Analytics and Exponential, Unpredictable Growth
If I gave you the choice of winning either $1,000,000 or one…
Is Your CEO Out of Touch or Being Misled?
In January, The Economist revealed the results of a major study aimed…
Peer into the Analytics Crystal Ball for 2015
On December 10, I helped facilitate the International Institute for Analytics webinar…
Ignore Your Business, Rake in the Profits
Want to uncover interesting ways to drive value from data? Most organizations…
Miss the Right Connections at Your Own Peril
Historically, most analytics have had laser focus on specific entities like a…
Who Gets the Call When Your Analytics Process Crashes?
I recently had a meeting with one of the largest companies in…