AnniePettit

46 Articles

I Love Social Media Because Sample Sizes Can Be In The Millions

I recently wrote a blog post citing ten of the things I love…

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Stop Wasting Time on Significance Tests

Have you ever conducted a research project and NOT done any significance…

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Olympics Sentiment on Facebook: Positive Thoughts Only Please!

 Those of us who do social media research know that the kinds…

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Correlating Gas Prices with Social Media Sentiment

Sentiment analysis isn’t perfect and anyone who has tried to do it…

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The Top 10 Social Media Research Complaints #MRX

Oh yes, I’ve heard it all. Having been in the deep end…

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Really Simple Surveys: Talk Doesn’t Cook Rice… #MRX

Welcome to Really Simple Surveys (RSS), the younger sibling of Really Simple…

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Statistics Poetry by Geeks and Nerds

I couldn’t help myself. The creative juices started to flow and poetry…

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What is Social Media Research?

You know, this seems to be a simple question that ought to…

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Big Data? Big Deal.

Recently, a new beast has begun to terrorize the market research industry.…

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A Cornucopia of Complicated Communications

Research reports are a cornucopia of complicated statistical representations. Or, if I…

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