8 Reasons Data-Driven Companies Are Utilizing Email Marketing
Big data is at the heart of all successful, modern marketing strategies.…
Ethical Considerations with Data-Driven Employee Monitoring
There are many reasons big data has become a double-edged sword for…
Why Waste Time Adapting Surveys for Mobile Devices?
These days, it seems as though every survey needs to be designed…
Do You Need a Data Scientist or a Marketing Researcher?
I was recently invited to give keynote addresses at Australia’s AMSRS conference…
What Does Your TV Say About You and Your Voting Intentions?
You are more than what you eat! You’re also what you wear,…
What Can Academics Learn From Market Researchers?
Having just attended the European Survey Research Association (ESRA) conference, my brain…
This Is Why You Shouldn’t Weight Your Survey Data
For a long time I’ve been a big proponent of weighting data…
Stop Asking for Margin of Error in Polling Research
Just a few days ago, I moderated a webinar with four leading researchers and…