Dawn of a new era: On-site – Off-site Integrated Marketing
While it isn’t yet quite the online-offline integration that is my pet…
Q&A with CEO of Apogee Search, Bill Leake
Lots of questions came in from the viewers of our recent webinar with…
A nugget from our webinar with Bill Leake from Apogee-Search
Here is take-away from our webinar with Apogee’s CEO Bill Leake today:…
Need to Print Money? Learn how, on Feb 18 with Apogee and Unica
The value prop of being better at SEM is that you can…
Why it should be “target & test”, not “test & target”
Here is a small nugget from the Feb 5th Webinar with Josh Manion…
Feb 5th – WAA Webinar: Get the $$$ for Testing
If you had the chance to put together an educational webinar on…
Make More Out of Product Reviews: Take them Offline too!
Given the times that we live in, most marketers are eager to…
Q&A for 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing
The December 4th web cast, 5 Do’s and Don’ts for Behavioral Segmentation,…
A tough attribution problem: Do Marketing Affiliates deserve all the credit they get?
Recently, I received a tough question from one of the well known…