We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    What Kind of Problem-Solving Distinguishes Data Analysts From Software Engineers -- AI-generated illustration
    What Kind of Problem-Solving Distinguishes Data Analysts From Software Engineers
    7 Min Read
    chatgpt image jul 21, 2026, 04 34 30 pm
    4 Core Benefits of Predictive Maintenance after Vibration Analysis
    10 Min Read
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results -- AI-generated illustration
    How Does Data Mining Boost Customer Satisfaction in Logistics? Harnessing Analytics for Results
    11 Min Read
    chatgpt image jul 13, 2026, 04 23 45 pm
    How Data Analytics Helps Companies Improve User Engagement
    19 Min Read
    chatgpt image jul 13, 2026, 03 59 46 pm
    How Data Analytics Improves Multi-Location Search Strategies
    10 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Survey Shows European Decision Makers in Need of Better BI
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Decision Management > Survey Shows European Decision Makers in Need of Better BI
Business IntelligenceDecision ManagementKnowledge Management

Survey Shows European Decision Makers in Need of Better BI

DougLautzenheiser
DougLautzenheiser
3 Min Read
Survey Shows European Decision Makers in Need of Better BI
Photo by planet_fox on Pixabay (https://pixabay.com/photos/europe-flags-flag-eu-european-flag-4968721/)
SHARE
Information Builders, the software vendor of the enterprise Business Intelligence product WebFOCUS, partnered with market research company Vanson Bourne for insight into how European companies made decisions and to evaluate the impact of those decisions upon business.

In this “No Barrier to Good Decisions” study, Vanson Bourne surveyed over 600 professionals in eight different countries across Europe. Almost all of the respondents (86%) felt that their companies could be making better decisions; 72% felt that a key to achieving faster decisions would be to have better access to information.

However, over half said it was not about more data, but rather easier access to the information already in the enterprise. Forty percent of the respondents wanted simpler BI tools and applications.

The study found that European managers spend over one hour each day looking for information. When viewed financially, this unproductive time costs European organizations with over 1000 employees about 8 million euros annually. The study found that marketing professionals spend even more time than managers looking for data–83 minutes per day (versus 67 for the managers).

Almost all of the people surveyed (88%) feel their organization does not give them the proper tools to do their jobs. 68% believe their company does not provide them with properly formatted information suitable for easy use.

The bottom line? Almost nobody in the survey felt they were capable of making good decisions based on the tools and data provided by their organizations.

Information Builders’ Chief Marketing Office Michael Corcoran commented:

“If companies want to increase their competitiveness, they need to improve access to data across all levels of the company. They risk hampering any competitive advantage if they limit the availability of data for business decisions to desktop or laptop users and overlook other mobile devices. In addition, they have to be realistic about the level of control they will have over the devices the data is being accessed on.

At the heart of supporting this goal is the need to create the right infrastructure and support to enable broader access to data over an ever-increasing number of devices, either in real time or using a local device cache.” 

Good Business Intelligence goes back to the simple formula of providing the right information at the right time to the right person so he or she can make the right decision and take the right action. Of course, this survey shows that executing a BI initiative effectively is the difficult part. 


For more information, see the press release. 
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Flat editorial illustration: The article's core relationship is the gap between raw bank-feed records and reliable subscription i
Subscription Trackers Have a Transaction Data Problem
Big Data Exclusive
Flat editorial illustration: The article's core relationship is the hypervisor as the abstraction layer that makes hybrid cloud p
7 Best Virtualization Platforms for Hybrid Cloud Environments
Big Data
Flat editorial illustration: The article's core relationship is between aggregated workplace data (occupancy, environmental, feed
How Businesses Can Use Workplace Data to Create Better Office Environments
Big Data Business Intelligence Exclusive
Flat editorial illustration: The article's core relationship is the engineering transition from an AI prototype to a production-r
From AI Prototype to Production: Observability and Scalability Requirements for Data-Heavy SaaS Applications
Artificial Intelligence Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

A Next Gen Marketing Research Entrepreneur
Market ResearchMarketing

A Next Gen Marketing Research Entrepreneur

15 Min Read
CIOs Predict IT Development
AnalyticsBig DataBusiness IntelligenceIT

CIOs Predict IT Development

4 Min Read
Technology's Impact on Accounting and Business
Business IntelligenceCloud ComputingCommentaryData ManagementITMobilitySoftware

Technology’s Impact on Accounting and Business

11 Min Read
An Interview with Market Research Expert, Annie Pettit
Business IntelligenceMarketing

An Interview with Market Research Expert, Annie Pettit

19 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

5 Great Tips for Using Data Analytics for Website UX
5 Great Tips for Using Data Analytics for Website UX
Big Data
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?