Big data is changing the nature of the marketing profession in astonishing ways. More companies are taking data-driven approaches to reach new customers.
Email marketing is one of the disciplines that has been most reliant on data analytics. Countless companies have started using a variety of KPIs to optimize their email marketing strategies with new data-driven strategies.
One of the most overlooked steps of email marketing is using lead magnets. An even bigger mistake is failing to use data analytics effectively to make the most out of lead magnets. Companies that pride themselves on utilizing big data in their email marketing campaigns should take effort to avoid making this mistake.
Utilizing Big Data to Create High Performing Lead Magnets for Your Email Marketing Funnel
You can use big data to create higher performing lead magnets. Some of the benefits of using data analytics to come up with your lead magnets include the following:
- You can use data mining tools to come up with the best research and more recent statistics to use in your lead magnets. This will help reduce the time needed to create quality lead magnets.
- You can use the best data analytics tools to test the performance of your lead magnets by monitoring opt-ins more closely.
- You can use new data technology and AI to improve the quality of your landing pages by adding new elements to increase conversion rates.
However, before you can come up with a data-driven approach to developing a lead magnet, you will need to understand the basics of what they are and how they work. Before we get started with lead magnet ideas, we should first answer one simple question:
what is a lead magnet? It is a special offer given to website visitors in exchange for their contacts. Achieving this objective is not a simple task, as many people are resistant to handing over personal details for different reasons. This may be due to the extra time inputting the data or the unwanted emails filling up their mailboxes.
But when you have a supply of the best lead magnets that give your visitors reasons to take action, then you have a good chance to achieve great results. This means solving a problem or providing something of value to your customers.
Magnets allow you to build a list of subscribers to grow your community and brand awareness. You may also be looking for content creation tools to start off or further develop your content marketing strategy.
5 Best Lead Magnets for Your Data-Driven Business
If you want to increase your conversion rates, here are some types of lead magnets that can help you do this. You can easily use big data tools to create them and optimize your positioning.
Checklists
This is a format that everyone can understand easily. A checklist can break down the different stages and make a large amount of information more readable for just about any task you can think of. When the checklist is directly relevant to your business and addresses your customer pain points, then the magnet is more likely to be successful.
Tutorials
Tutorials and other forms of training are useful to your customers because they provide information about your products or services. These can take various formats, such as videos, PDFs, audio training, or interactive sessions, with different levels of engagement. Remember to be specific about the information you focus on in your tutorials.
eBooks
If there are questions that your customers are left asking, or you have a collection of blog posts centered around a common topic, you can start developing an eBook. For example, if your business provides online services around a particular leisure activity, you can create a comprehensive guide to getting started in the form of an eBook. This provides something of value to people who are interested in a specific area and identify themselves as your potential customers.
You can use data mining tools to come up with the research needed to create higher quality eBooks. Big data technology will also help you create eBooks more quickly. Some experts have even gone so far as to say that big data could be the key to saving the eBook market.
Demos/free trials
People are much more likely to sign up for services when they can try them out first. So, a period that is free or discounted makes perfect sense. A demo can be an immediate use of the services, while a trial usually takes over a week or month. Both of these involve signing up, so even if the individual chooses not to continue as a customer, they can still be added to the list of subscribers.
You can use data technology to develop new demos and monitor their performance.
Case studies
It is always good to share success stories with your customers, and one way of doing this is with case studies. Gather all the information relating to a customer you have worked with and the metrics used to measure success, and put it all into a formal written document. Make sure you have the approval of the client beforehand.
You can also use data mining and analytics tools to create higher quality case studies. This will help you stand out from competitors developing their own lead magnets.
Best Tips How to Find Lead Magnet Ideas for Your Data-Driven Business
With these useful lead magnet tips, every business can feel ready to develop an effective marketing strategy. There is no shortage of ideas for lead magnets, so the challenge lies in choosing the ideas that are best suited to your target customers. You can conceptualize your lead magnets even more easily by using big data tools. Here are some suggested steps for getting started:
- Brainstorm ideas with your team.
- Check out the magnets your competitors are using.
- Determine the value your clients are looking for.
- Look for ideas that are appropriate and original.
- Choose your three best ideas to start with.
- Put them into your content.
Now you know how to create a lead magnet, so it is time to implement your idea. Remember that you need to provide enough value and be aware of your customer and their needs. Every magnet has a pull, so find out which works for you best.