Big data is changing the nature of digital marketing in ways we never envisioned 20 years ago. This is most evident with SEO, but is also true with social media, and using big data for social media. A number of social media optimization tools use big data to help marketers expand their reach.
How Big Data Makes Social Media Tools Surprisingly Effective
Social media is still one of the most affordable online marketing strategies. Contrary to paid advertising, your business can benefit from increased visibility and brand awareness without paying for it directly. If you want an effective social media marketing campaign, you’re going to need to invest time, effort, and energy into the right tools to help you manage and optimize your posts.
The following social media tools will help you plan posts efficiently, measure and analyze the results of marketing efforts, find relevant and interesting content to share, and use big data analytics to improve your campaigns. They all rely extensively on big data to get the best results.
Bitly.
Consistency is part of what can make a good brand great. If you’re looking to create custom links that can carry your branding across every device and channel, you may want to look at Bitly. This tool uses deep data mining technology for superior analytics and is able to embed shortlinks that can be tracked across the web.
Bitly allows you to shorten any URL so that it fits nicely across your social media channels. You can track individual links through analytics that allow you to measure your marketing campaign performance across teams and channels. Bitly organizes these efforts, providing you with time to optimize your marketing efforts based on the information collected.
Everypost.
Big data has made it easier than ever to consolidate social media platforms. You can store massive amounts of data on various social networks on a single, central repository.
Use Everypost to curate content in one place and organize it in one place. Pull together all of the relevant multimedia from sources like YouTube, Instagram, RSS feeds, and Instagram and use the platform to customize your posts to suit the audience. Post immediately or schedule for the future in order to maximize the effectiveness and the reach of each and every post. It is currently considered one of the easiest and most effective platforms for posting across social media channels, making it easier for you to take control of your business marketing campaign.
Socialbakers.
Looking for a suite of tools that will help you make informed social media decisions based on big data analytics? Socialbakers can help you measure your performance against that of your competitors in order to improve your content and improve your marketing campaign. Make effective budgeting decisions and boost your customer acquisition, retention, and growth by discovering your audience’s personas. Create the content they will love and identify the influencers they trust in order to improve your overall performance. Socialbakers is a powered by artificial intelligence and can help you monitor and understand the conversations your consumers are having across social media platforms.
SocialSteeze.
SocialSteeze Elite can help your business build ongoing and trusting customer relationships. SocialSteeze uses some of the most robust social media technology available to help you grow your real followers organically, allowing you to engage in real conversations and build a community of followers, fans, or consumers. Only real followers can influence the popularity of your brand, and SocialSteeze offers excellent customer service with expedited results. The process is as simple as completing a short form to get started, and a growth expert will contact you to discuss your desired audience to start generating a following. You can target your demographic by hashtag, username, or location. Detailed reports of results are ready at the asking to help you monitor your progress and modify your social media strategy so you can outshine the competition.
Visage.
No matter what your product or service, every social media marketing campaign can use optimized images. Images contain a massive amount of data strings, so you need a great big data analytics tool to make this possible Visage is a tool that is perfect for image marketing, because it uses the latest data driven marketing capabilities. Visage allows companies to design graphics that are perfectly suited and adjusted for each platform.
Manage your brand’s style, use approved graphics templates to improve consistency across your designs, and benefit from the editable designs that allow you to update and remix graphics over time in collaboration with your entire team. Nothing tells your story as well as the visuals used to represent it, and Visage makes the process easier by integrating Google sheets, in addition to many of your other favorite tools.
While these five tools will go a long way to helping you outperform your competition, it’s important to recognize the fact that social media marketing is the first step, not the last, in an effective sales process. Once the consumer visits your website, you need to convert them into a loyal customer or subscriber before they leave. This means producing relevant and interesting content, providing a user-friendly shopping experience, offering plenty of payment options, and honing your excellent customer service processes. The best online businesses understand that running a digital business is more than just having a great idea and developing a marketing strategy. It is about providing the best in products, processes, and customer service.
What social media tools can your business not live without? Feel free to share your ideas here.
In Conclusion: Big Data is the Basis of New Social Media Marketing Strategies
Social media marketing is becoming increasingly complex. Big data is playing an important role in streamlining many aspects of it. New big data analytics and tracking capabilities are essential for social media marketing in 2018.