Dave Handelsman had a really great article on Applied Clinical Trials this month related to improving safety and longer-term healthcare through the application of advanced analytics to social media. When many people think of using analytics on social media to improve healthcare, they are usually thinking of the possibility of seeing or learning something new — some previously unknown fact or trend, be it healthy or unhealthy, that would otherwise be difficult to find. There is no question that approach has value, and we see it already being applied in the commercial side of pharmaceutical companies. But Dave sees a broader opportunity.
Dave Handelsman had a really great article on Applied Clinical Trials this month related to improving safety and longer-term healthcare through the application of advanced analytics to social media. When many people think of using analytics on social media to improve healthcare, they are usually thinking of the possibility of seeing or learning something new — some previously unknown fact or trend, be it healthy or unhealthy, that would otherwise be difficult to find. There is no question that approach has value, and we see it already being applied in the commercial side of pharmaceutical companies. But Dave sees a broader opportunity.
