Oracle OpenWorld Update #2 - Oracle's use of social media

It’s a sign of the times I guess. I mean, social media is everywhere these days and OpenWorld isn’t an exception. I had the pleasure of doing an interview today on Oracle OpenWorld Live, just one of the many ways Oracle is using social media to enrich the overall conference experience. As you probably know I have been live-tweeting the event along with many other analysts (here’s a search of the hashtag) and attendees. Twitter is very prominent throughout with flat screens in many rooms running Tweetdeck searches of the conference stream. Many Oracle handles are actively carrying on conversations (that’s how I got invited to do the interview for the live-stream) and interacting with attendees.

Oracle Mix is of course still going strong one year after its launch at OOW 2008. This year they added a OOW wiki, which includes pages for things like suggestions, photos, discussions and even a social media cheat sheet. There’s an OpenWorld On Demand site that lets you stream keynotes and sessions with synchronized slides for things you missed.The Oracle OpenWorld Blog is being regularly updated and has posts on topics as wide ranging as keynote summaries to breaking conference news. The OOW presence extends throughout the social web to facebook , LinkedIn, and of course a YouTube Channel that has keynotes, customer and partner videos, and other interesting video content. The conversation is definitely active and relevant.

Later I’ll take a look at what Oracle is doing in the social software space, there are several new offerings that should be of great interest to customers and prospects, especially on the social CRM side.