Poor data quality costs over $600 billion annually as per TDWI surveys and studies.
Whether you are the VP looking over your latest sales, the secretary compiling a mailing list, the data quality analyst rummaging through data sets, the business analyst working on a data integration project, or an accountant going over the projected budget.
Whether you are in a large Fortune 500 company, in the government, or a small community association you will benefit.
Duplicate records
Duplicate records of customers cause discontented customers and multiple mail-outs. How is it possible to have duplicate records?
- Records are manually entered twice;
- Processes create record twice;
- Participants registered under multiple names;
- Participants registered at multiple locals.
So before you send out a mailing list to your community members, or potential program participants for marketing campaigns or program sign-ups for this year’s sports, arts, sales, and/or membership drive seasons:
- Sort that list by name. Why because you may have the child on the list twice, or three times; after sorting by name;
- Sort by address, you may have the same family household multiple times because one the parents registered …
Poor data quality costs over $600 billion annually as per TDWI surveys and studies.
Whether you are the VP looking over your latest sales, the secretary compiling a mailing list, the data quality analyst rummaging through data sets, the business analyst working on a data integration project, or an accountant going over the projected budget.
Whether you are in a large Fortune 500 company, in the government, or a small community association you will benefit.
Duplicate records
Duplicate records of customers cause discontented customers and multiple mail-outs. How is it possible to have duplicate records?
- Records are manually entered twice;
- Processes create record twice;
- Participants registered under multiple names;
- Participants registered at multiple locals.
So before you send out a mailing list to your community members, or potential program participants for marketing campaigns or program sign-ups for this year’s sports, arts, sales, and/or membership drive seasons:
- Sort that list by name. Why because you may have the child on the list twice, or three times; after sorting by name;
- Sort by address, you may have the same family household multiple times because one the parents registered under their name, and/or siblings are registered with your organization as well.
Don’t know how to sort… here’s a good way to start if you’re using Microsoft Excel… highlight your records and click on this little icon 
Or
New SQL type programming here’s a simple query that will identify duplicate records.
SELECT attribute1, attribute2, attribute3, attributen… count(*)
FROM dbo.tablex
GROUP BY attribute1, attribute2, attribute3, attributen…
HAVING (COUNT(*) > 1)
I hope this helps anyone working with customer lists.
