Top 6 BI Social Network Organisations

Just published is a new survey of social networking by Wetpaint and Altimeter Group. The result is called the ENGAGEMENTdb. The survey is designed to answer the question: 

ENGAGEMENTdb ranks the world’s most valuable brands. these are the brands identified in the separate survey by BusinessWeek / Interbrand called “Best Global Brands 2008“.  ENGAGEMENTdb goes on to rank how they leverage social media to interact with customers. It is a great piece of work.

Success varies greatly by industry as shown by the picture on the left.

I thought it would be interesting to mine the survey and take a look at how the business intelligence vendors/ participants performed:

I also include two other organisations: Reuters because of their extensive textual data mining activities like factiva; and Accenture due to their sizable global BI practice. If they were included in the above list, then they would rank as follows:

Position	Organisation	# of Channels	Score	Place in Top 100
3	Thomson Reuters	11	101	6
4	Accenture	10	76	13

 

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Just published is a new survey of social networking by Wetpaint and Altimeter Group. The result is called the ENGAGEMENTdb. The survey is designed to answer the question: 

ENGAGEMENTdb ranks the world’s most valuable brands. these are the brands identified in the separate survey by BusinessWeek / Interbrand called “Best Global Brands 2008“.  ENGAGEMENTdb goes on to rank how they leverage social media to interact with customers. It is a great piece of work.

Success varies greatly by industry as shown by the picture on the left.

I thought it would be interesting to mine the survey and take a look at how the business intelligence vendors/ participants performed:

I also include two other organisations: Reuters because of their extensive textual data mining activities like factiva; and Accenture due to their sizable global BI practice. If they were included in the above list, then they would rank as follows:

Position	Organisation	# of Channels	Score	Place in Top 100
3	Thomson Reuters	11	101	6
4	Accenture	10	76	13

 

Overall, the IT firms have greatly varied performances as shown by the figure to the left. All of the business intelligence vendors perform in the top quartile of the top 100.

The ENGAGEMENTdb has a lot to say about all of these organisations. I took a closer look at SAPs Social Profile and (with a little extra digging) you learn that: