My thoughts immediately went to these Panel of Peers sessions while reading Curtis Jackson’s article What are the top 10 e-mail marketing mistakes? His top ten list included an array of common mistakes – but three of these ten focused on email content. Specifically the offering of non-relevant content, being imbalanced (too text heavy or graphic heavy) or being too sales-y.
To make sure you don’t fall into these traps, ask yourself how you would feel if you received your campaign. Bring in other members of your team – marketing, finance anyone to help provide additional perspective and provide campaign suggestions. For the ultimate insight, nominate your campaigns for the Good, Bad & Iffy campaign reviews at our 10th Annual Panel of Peers Conference.
My thoughts immediately went to these Panel of Peers sessions while reading Curtis Jackson’s article What are the top 10 e-mail marketing mistakes? His top ten list included an array of common mistakes – but three of these ten focused on email content. Specifically the offering of non-relevant content, being imbalanced (too text heavy or graphic heavy) or being too sales-y.
To make sure you don’t fall into these traps, ask yourself how you would feel if you received your campaign. Bring in other members of your team – marketing, finance anyone to help provide additional perspective and provide campaign suggestions. For the ultimate insight, nominate your campaigns for the Good, Bad & Iffy campaign reviews at our 10th Annual Panel of Peers Conference.