We spent a few days last month at The National Sports Forum, a gathering of marketing peers in the sports and entertainment industry. Their goal is to keep fans engaged, connect with each recipient while knowing deep down each fan has his/ her favorite… and maybe that connection is enough to translate to the aspiration to be like the athlete they follow – to be Like Mike.
This is a lesson for all eMarketers, your products/ services can inspire loyalty, can be a fan favorite – feature them as the hero products they are. Use what you have available to engage, entertain and solicit continuous feedback. Build your own fan base and cultivate it, this is a definite way to succeed.
We spent a few days last month at The National Sports Forum, a gathering of marketing peers in the sports and entertainment industry. Their goal is to keep fans engaged, connect with each recipient while knowing deep down each fan has his/ her favorite… and maybe that connection is enough to translate to the aspiration to be like the athlete they follow – to be Like Mike.
This is a lesson for all eMarketers, your products/ services can inspire loyalty, can be a fan favorite – feature them as the hero products they are. Use what you have available to engage, entertain and solicit continuous feedback. Build your own fan base and cultivate it, this is a definite way to succeed.
Link to original post