Three Reasons to Sign-Up for Email – Highlight the three reasons someone should sign-up stressing the convenience of your email program, if it’s simple and clear people will respond.
Your $10 Coupon –…
Three Reasons to Sign-Up for Email – Highlight the three reasons someone should sign-up stressing the convenience of your email program, if it’s simple and clear people will respond.
Your $10 Coupon – Reward loyal customers and get new sign ups by offering them $10 bucks off their order; remember to include an expiration date.
The Contest – A contest can be an effective way to gather preferences on your existing recipients and acquire new IDs while generating buzz for your brand and program. Don’t forget to have a few small prize winners, and be sure to make the announcement of the winner via email.
Print and Skip the Line – Bring a printed copy of our email and you won’t have to stand in line. Again, you are elevating the importance of this channel and offering convenience to the recipient.
Instant Exchange – Offer something that can be accessed immediately in exchange for an ID, like a whitepaper, tips or free day-pass.
$50 in Your Account – Often used by financial institutions, this strategy is an effective way to get customers to sign up for email and electronic statements. It saves the expense of paper statements/ mailing but more importantly it allows the marketer to track what the recipient is clicking so they can personalize messaging and get recipients to pay attention.
Go Green – Appeal to the recipient’s ecological side and stress the importance of your program. People are beginning to accept email as a legitimate channel.