Can Social Network Analysis Help with Customer Valuation?

Social network analysis (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees.

In the following hypothetical situation, we’ll explore the ramifications of using social network analysis in marketing processes and attempt to discern if SNA is “hype” or a valuable tool. read more…

Social network analysis (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees.

In the following hypothetical situation, we’ll explore the ramifications of using social network analysis in marketing processes and attempt to discern if SNA is “hype” or a valuable tool. read more