Audio Archive: Trendspotting for Growth
As companies using analytics know, data is key to developing their best customers by supporting relevant and compelling product and service offers. Data analytics can provide insight into meaningful customer patterns that support retention, product usage patterns, and other key trends. SmartData Collective and Teradata provide this free archived webcast to help you learn to integrate and manage data more efficiently, and to learn how data analysis can drive growth and shape your business goals.
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As companies using analytics know, data is key to developing their best customers by supporting relevant and compelling product and service offers.
Adopting analytics to identify growth has the potential to support superior customer sales, service, and general operations. Data analytics can provide insight into meaningful customer patterns that support retention, product usage patterns, and other key trends.
SmartData Collective and Teradata provide this free archived webcast to help you learn to integrate and manage data more efficiently, and to learn how data analysis can drive growth and shape your business goals.
A capable analytics program can help you acquire the right customers and target them with the right products-and do so more. It can help you retain customers more efficiently, and better leverage them through effective cross-sells and up-sells.
Listen as our panelists discuss:
- Best-practice examples of B2C and B2B companies who segment customers and predict churn, build propensity models to buy selected products, and drive and understand offer effectiveness
- Turning historical data into usable, actionable insights to maximize business opportunities
- The opportunities in customer analytics: customer acquisition, growth, and retention
- And product analytics: forecasting, profit margin analysis, and supply chain monitoring and optimization
James Taylor is CEO of Decision Management Solutions, and has over 20 years experience in enterprise software solutions. An expert on applying decision management and decisioning technologies such as business rules, business analytics and optimization, James was previously a Vice President at Fair Isaac Corporation. He was lead author of Smart (Enough) Systems, How to Deliver Competitive Advantage by Automating Hidden Decisions, which he wrote with Neil Raden, and writes an established blog at www.jtonedm.com. He is a passionate advocate of decision management and decisioning technologies like business rules, business analytics and optimization.
Gary Cokins is an internationally recognized expert, speaker, and author in advanced cost management and enterprise performance management systems. He works with performance management solutions for SAS, a global leader in business analytics software. Gary began his career in industry with a Fortune 100 company in CFO and operations roles. He then worked 15 years in consulting with Deloitte, KPMG, and EDS. Gary is a graduate of Cornell (industrial engineering) and Northwestern University's Kellogg Graduate School of Management (MBA). The most recent of Gary's six books is Performance Management - Integrating Strategy Execution, Methodologies, Risk, and Analytics.
Thomas Tileston is Vice President, Global Forecasting at Warner Home Video, responsible for the design and continuous improvement of the global consumer demand forecasting process. He directs a cross-departmental team of forecasting practitioners tasked with defining, measuring, analyzing, improving and controlling all Warner Home Video business rules and associated data involved in forecasting. Thomas also the chairs the Data Governance committee, which is responsible for defining and implementing all data-driven business rules. Thomas is also an instructor of economics in Long Beach, CA where he teaches microeconomic theory and consumer behavior theory.
Dr. Dave Schrader is a Marketing Director for the Teradata Solutions group, responsible for marketing the Active Enterprise Intelligence® initiative, intended to help Teradata customers derive more value from their Enterprise Data Warehouses by writing new applications and applets for front-line employees and systems. He is currently focused on collecting the best customer practices of AEI, and helping customers fast-track new uses of Teradata. Schrader holds a Ph.D. degree in Computer Science from Purdue University, has published widely in the areas of Customer Management, and presents talks world-wide on how companies can get a competitive edge from using technology.
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