Richard Boire, B.Sc. (McGill), MBA (Concordia), is the founding partner at the Boire Filler Group, a nationally recognized expert in the database and data analytical industry. Is among a very few, select top five experts in this field in Canada, with expertise and knowledge that is difficult, if not impossible to replicate in Canada. Mathematical and technical expertise is complimented by experience working at and with clients who work in the B2C and B2B environments. Worked at and with Clients such as: Reader’s Digest, American Express, Loyalty Group, Petro-Canada among many to establish his top notch credentials. After 12 years of progressive data mining and analytical experience, established his own consulting company – Boire Direct Marketing in 1994. Writes numerous articles for industry publications, is a well sought after speaker on data mining, and works closely with the Canadian Marketing Association on a number of areas including Education and the Database and Technology councils. Am currently on the Board of Directors at the Canadian Marketing Association.