Bill Franks is Chief Analytics Officer for Teradata’s global alliance programs, providing insight on trends in the Advanced Analytics space and helping clients understand how Teradata and its analytic partners can support their efforts. In addition, Bill is a faculty member of the International Institute for Analytics and the author of the book Taming The Big Data Tidal Wave (John Wiley & Sons, Inc., April, 2012). He is also an active speaker and blogger. Bill’s focus has always been to help translate complex analytics into terms that business users can understand and to then help an organization implement the results effectively within their processes. His work has spanned clients in a variety of industries for companies ranging in size from Fortune 100 companies to small non-profit organizations.