Annisa Farese

— Bio —

Established in 2009, xAd is the largest mobile-local advertising network in the U.S. and the only one offering both targeted search and display. Across its network, xAd aggregates and manages nearly half a billion location-specific ad requests per month, billions of business listings, and over one million national and local advertisers. Its proprietary technology and quality-score algorithm, which takes into account nearly 30 variables such as user behavior and search location, deliver local and contextual relevance for better advertising performance: monetized calls, clicks and visits generated from ads across the mobile Web, owned and operated local apps, publisher partners, and mapping and navigation systems. That comprehensive ad inventory facilitates higher conversions for advertisers, who can reach a vast mobile audience with a single touch point, while publishers can experience high eCPM and also access a large, accurate database in one location. Based in San Francisco, xAd has research and development facilities in India and Sunnyvale, California, as well as a sales center in Charlotte, New York, and several other satellite offices across the U.S. For more information, visit xAd.com.